The wholesale industry is undergoing an intense transformation thanks to digital technology. Competition grows tighter as customer demands change and market trends evolve. To remain relevant in today’s market, it is high time you look into B2B ecommerce for distributors and how it can help your business.
According to Statista, B2B ecommerce transactions have amounted to almost $31 billion from last year alone. But this is only the beginning. More wholesale companies are starting to embrace full digital transformation for their operations. Likewise, buyers are getting accustomed to researching, comparing, consulting, and purchasing with just a few clicks. As the world fast-tracks toward digitization and virtualization, B2B ecommerce is the way to go.
Want to eliminate wholesale distributor challenges and gain excellence in your business? Employ our robust B2B eCommerce Platform that helps wholesale distributors transform their eCommerce game. Get started with your B2B eCommerce store and gain a competitive edge in the market!
Also, if you have multiple systems running in your business, connect all of them under one single platform to automate the process!
Ways How a Robust B2B eCommerce can solve Wholesale Distribution Challenges
Reduces operating cost
Investing in a B2B or wholesale ecommerce platform might seem like an added strain to your resources at first. However, it can help reduce your operating cost in the long run, and there are many ways to do this.
For one, you can automate functions to reduce labor costs and cut the amount of time needed to accomplish certain tasks. This includes inventory tracking, product cataloging, order management, warehouse management, and more.
Another way it can help save up money is by digitizing your marketing and advertising campaigns. Businesses often spend a lot of money printing out flyers, billboards, and TV and radio ads to reach out to clients. But with your ecommerce platform, you have a more cost-effective way to expand your reach.
Boosts accessibility and mobility
With the shift in demographics, people now value convenience and accessibility. Hence, now is the best time for B2B distribution companies to adopt ecommerce to make their products more accessible to their clients. Likewise, it provides you with the flexibility to work anytime and anywhere.
Ecommerce digitizes all your processes and operations—from attracting new clients, doing transactions with them, and providing customer service. This allows you to work remotely, using any devices you prefer. The same is true with your clients. They only have to look up your product or any related keywords to your brand through search engines. And in just a few clicks, they can start purchasing your products or services at their convenience.
Streamlines complex processes
Running a wholesale business can get complicated in the long run. This is mostly due to the complexity of the buying process and the diversity in the customer base. You have to take into account contract pricing, your clients’ special terms and agreements, product exclusivity, and the varying payment and shipping options.
But with B2B ecommerce, you can simplify and streamline your operations. It helps merge and control several orders at the same time. Likewise, it can keep track of your inventory, clients’ requests, and catalogs. It can also leverage data and analytics so that it can identify the strengths and weaknesses of your current processes. You can also take advantage of its automation to reduce manual labor and minimize risks of human error during operations.
Taps into new markets
B2B ecommerce doesn’t just make your wholesale business accessible. It also gives you the opportunity to tap into new and difficult-to-reach markets. It can remove geographic barriers, allowing you to transact with companies beyond your locality. You can even take it farther and go international with your services.
Thanks to the flexibility of B2B ecommerce, it can also open up to many logistics career paths. With the COVID-19 pandemic, the demands for online deliveries had drastically spiked up. Wholesalers can also take advantage of this trend and leverage their logistics to widen their reach and accommodate more customers in the process.
Allows scalability
The complex processes involved in wholesale distribution can make it difficult for you to scale your business. But thanks to B2B ecommerce, you can standardize your processes, making it easier to expand your operations whenever you are ready.
Take advantage of its automation features such as its inventory tracking, order management, warehouse management, and product cataloging. Through automation, you can standardize the quality of your processes and deliver the same output as you scale your ecommerce distribution business. Unlike manual processes, it minimizes the risk of human error. Likewise, it does away with the possibility of burning out your employees in the process.
Overcoming The Challenges
Wholesale distributors face new challenges as the world fast tracks towards digital transformation. Competition in the market has grown tighter. Customers’ demands are changing. And your competitors are upping their game. You need the right tools and strategies if you want to overcome the various challenges in wholesale distribution.
Hence, it is high time you explore what B2B ecommerce has to offer to your wholesale business. It allows you to fully embrace the benefits of digital transformation within your operations. You can check out INSYNC to learn more about how ecommerce can help skyrocket your B2B business.
If you have multiple systems running in your business, connect all of them under one single platform to automate the process!
Want to eliminate wholesale distributor challenges and gain excellence in your business? Employ our robust B2B eCommerce Platform that helps wholesale distributors transform their eCommerce game. Get started with your B2B eCommerce store and gain a competitive edge in the market!
