Why You Need an API Integration Platform for Your Business!

why-you-need-api-integration-platform-for-your-business

API or Application Programming Interface acts as a mediator software that helps two applications to understand and communicate with each other. It is a part of everything we do. Be it using social media, booking a flight ticket, sending a message, or connecting two different applications, API is a part of all of it.

A great way to understand the concept of API is by using an example. Imagine you’re ordering something online. You place an order by communicating with the vendor. This communication that takes place is using API. It’s that simple!

If we talk about API and what it is in a nutshell, we can say that API helps a user in getting information from one application to another. Here are a few advantages that one would derive as an API user:

  • Personalized Content: API enables businesses to get a clear understanding of the tastes and preferences of the customer. This allows businesses to make personalised recommendations and generate better customer leads and interactions.
  • Automation: One no longer needs to make assumptions and interpretations manually. API does it all for you by managing all the workflow making business processes more productive and efficient.
  • Fraud Prevention: API has various levels of security depending upon the type of API that you use which ensures that only authorized personnel have access to the data generated using API.
  • Improved Competency: The information that is transmitted from one system to another is quickly intercepted and interpreted by API. This level of efficiency ensures information automatically available to every platform which leads to quicker and improved decision making.
  • Adaptability: API can anticipate changes in terms of needs that arise in the due course of business. It used the technology at its disposal to analyse the information present within the system more closely and thus makes the service provisions more flexible.

integrate-business-applications

Almost all e-commerce businesses are now shifting towards adapting to the use of API for their businesses.

Let us look at a few examples of API to get a better understanding of the use of API:

1. Online Payment systems or digitally transferring money is the most common example of API since API supports most of these platforms to ensure secure and quick transfer of money.

2. API is used by communication and management tools like Microsoft Teams and Basecamp to ensure data being functionally available at all times.

3. Travel booking agencies use API to collect and manage information related to hotels and flights available from such service providers and thus are able to showcase the most cost-effective information on their websites.

Now that we have a good idea of what API is all about, let us move on and understand a relevant, popular and growing concept, i.e. API Integration. In simple words, we can say that API Integration is all about connecting two or more applications using their APIs in order to help them perform certain functions together. The API layer present within the applications help the platforms in communicating with each other.

integrate-business-applications

 

API is an important concept today as more and more businesses are using it to connect various platforms with one another. In the current scenario seamless communication between platforms is in fact, a must. To get a better understanding of why you need an API integration platform, check out this blog written by us: Why You Need an API Integration Platform – Ultimate Guide

APPSeCONNECT, a robust business application integration platform works with the help of API-led connectivity to integrate various applications and nurture the smooth running of a business. Because the platform uses APIs, it is a platform that can more than what we expect. APPSeCONNECT can integrate seemingly disparate applications and software with the power of APIs at hand and deliver a smart API integration platform, which seeks to remove the gap between digital systems. With this, APPSeCONNECT can now consolidate data of any platform with compatible APIs.

With an API integration platform in place, organizations can make sure that they have the capabilities to effectively integrate these new technologies as they grow and mature.

Now, you can easily connect your line of business apps under one single platform to automate the business process!integrate-business-applications

You may also like:
How to Sync WooCommerce Product Images using API
7 Emerging Trends of iPaaS You Just Can’t Ignore
5 Ways to Accelerate Digital Transformation with iPaaS

Nandini Agarwala

Nandini, a marketing enthusiast is also an MBA aspirant. Apart from divulging into writing blogs, she is also a social media fanatic. She often spends her time binge-watching classics or playing badminton. She hopes to someday start her marketing agency. If you have a bone to pick with someone, she's the right person to approach!