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To be one step ahead of other ecommerce businesses you should always be aware of what’s in vogue and what online consumers are on the lookout for. Based on those information you can plan your marketing campaigns, content strategy, inventory and much more. Formulating strategies for enticing new customers will be easier. But how can you amass all that information by yourself?
There are several tools in the market but we will show you some of the Top free tools for gaining an edge over other eCommerce businesses.
Here are two tools trusted by thousands of eCommerce merchants:
Google Trends
The best way to know what’s in demand is to the know search volume of any particular search phrase or events during a given period. This tool will let you know what consumers are searching , when they are searching and the total search volume. For example if your online store is dealing with various gift items and you want to plan ahead for Valentine ’s Day rush, just type ‘valentine’s day gift’ on trends.
You will notice that people started searching for Valentine’s Day Gift from the first week of January. It reaches a significant height during January end and reaches its peak in the first 2 weeks of February. So, if you are considering cashing in ‘Lovers’ Day’ , start planning , stocking, implementing marketing campaigns from December or January.
Google Real Time Insights
This is a wonder tool for the eCommerce merchants to find out the answers to these critical questions –
What are people watching – on YouTube and across regions?
What are people looking for – Over time and by region?
How are people searching – by brand and category?
What are people clicking – on web and around the world?
What are people saying – in blogs and around the web?
These tools basically aggregates the power of some very powerful Google tools like –Google trends, Keyword tool, ad planner, Google blog search, YouTube and others to give you rich data critical for important strategic decisions to make your eCommerce venture profitable. You will win half the battle if you can gauge successfully your target audience’s perceptions, online activity and attitudes.
Stay tuned to know about more such similar tools.
