What Are The Essential Things To Test In Ecommerce Websites?
All that buzz around Internet feels great as it provides you one of the best and easy solutions to market your products. You have even turned to ecommerce solutions for your businesses. But do you know that there are various shopping carts that were abandoned even before they could begin? This might be a point of worry for you, if you have not strategically planned your products and websites. If you have, then it should not worry you at all. For those who are still in the dark, for any ecommerce website, it is essential that the marketer take into account simple but effective tweaks that can yield impressive results.
To ensure this it is essential to test your website before you make it live. So what are the things that you need to check? Here is a list of 5 most important things that you, as a retailer, should test in an ecommerce website:
1. Product Pages
Needless to say this is the page that will inform the visitors about your products. It will have an image, details and specifications about a particular product. As a marketer your main aim is to make the visitor stay on this page and make the most of this opportunity. So you offer various kinds of options like choosing colors, sizes or models for a product. Thus, your product page template is offering a lot of things at one go. This, in turn, might confuse the visitor. So, you require a template that is not confusing yet it will have all the required fields. This will also help you to increase your conversion rate. Here is a perfect example of a product page:
2. Category Pages
Category pages have more information that a product page. It is important that you test them because these show the collection of products that you offer. So organize them into similar groups and help your visitors in a manner that will help them to find the desired product quickly. The visitors will scan this page and look for information on the product they want to choose. Thus making this page right is crucial for you. You need to group your products properly. Make sure all your categories are visible to the browser.
3. Home Page
This is full of testing opportunities only when you are ready to experiment. Home Page provides the sum of your categories, products, offers, deals, etc. There are endless opportunities as far as testing is concerned. Below is a good example of a Home Page template:
4. Call-to-Action Feature
In most ecommerce websites you will find a call-to-action feature that is found repeatedly in the entire website. This is also known as persistent call-to-action. This can help you to boost the conversion rates but these need to be tested. There are websites that make the headlines more prominent and they align the input fields that are easy for eye flow. Including a call-to-action button also helps.
5. Forms
And finally, it is the forms, without these an ecommerce website is incomplete. Whether these lead generation forms or checkout path, forms are the main key to boost conversion. Most of the times, these are designed by the developers and testing is not carried out. It important that you take care of the registration process to ensure better conversions. You would not like your site to be abandoned by a prospective customer because he was unsatisfied with the registration process. When you are testing on forms, you might realize that there are certain fields that are not required at all. This way it will help you to shorten the process for your visitor.
To sum it up, all you need to do is ensure that the ecommerce website is user friendly and easy to navigate. These are just the primary steps for improving your online businesses.
