Luxury brands heavily invest in creating an environment in their retail stores to invoke an emotional connection between the brand and its customers. The visual presentation often becomes the exclusiveness of the in-store encounter for customers.
But online sales platform has limitations as it cannot recreate a similar engaging moment with the customers. They are designed with easy-to-follow paths to be used for quick entrance and shopping. But even Ecommerce cannot live without eventually turning to visual marketing. Visual marketing is an essential tool for invigorating the sense of sight of your online store visitors, as it primarily determines the visitors’ impulse purchase decision. It encompasses all visual elements of your marketing plan for your online store e.g. logo, template, color scheme, website design, images etc. So we can definitely say ‘Role of Visual Marketing in eCommerce are immense’.
Here goes a few ways in which you can boost your eCommerce store sales practicing
Visual marketing
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- Much like the retail store location and the look of the building says a lot about the brand, the domain or the web address of your web shop should be easy to find, easy to remember and same as your brand/retail-store name. The website should be easy to find when searching in search engines like Google, Yahoo and Bing.
- Although sales is the primary goal, fostering an emotional connection can ensure repeat sales. So the look and feel of the online store can hugely contribute to that. If you are selling luxury items go with deep colors like black and gold or burgundy and silver, but if you are targeting the young and hip crowd choose vibrant colors like apple green, orange, yellow and hot pink. But make sure you don’t go over the top with it. Go for an ornate and complex design only if your brand already has such an associated brand image since long. Always remember a clean, straight forward design can work wonders for providing customer satisfaction.
- Content is recognized as a key in telling the brand’s story online. But according to several surveys it has been concluded that online store visitors don’t read beyond 300 words of any content on a store and many don’t even scroll down the page. So having too much of content would not help but rather be distracting and will make the page sluggish to load, making you lose the customer.
- An essential element of visual merchandising is creating an attractive window display. Similarly in eCommerce, detailed photos of your products play a vital role in boosting conversions. Online store visitors take a leap of faith that the showcased product in the image is same as the one that will be delivered. So apart from making the website look attractive, it is vital that your products are photographed professionally and in an appealing manner.
- Update your store graphics time to time. But make sure you don’t do it too soon or too much, else that will alienate your existing customers.
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