Why eCommerce B2B?
Companies who are not investing in digital channels today are rapidly falling behind their competition. Without a move into digital commerce, companies will lose customers, struggle to compete, and see their margins shrink.
Failing to invest in a B2B eCommerce platform can end up being a costly mistake, and potentially have your business losing out on millions of dollars in revenue. Today, businesses are seeing their customers purchase more online than any other channel.
Based on Forrester Research’s iconic paper The Death of a B2B Salesman, 74% of B2B buyers indicate that buying from a website is more convenient than buying from a sales representative, and 93% prefer to buy online when they have already decided what to buy.
Points to fill Once you plan for B2B in eCommerce
- Ensure a seamless customer – Omni-channel – experience across touchpoints
- Provide all users with a single view of the customer information
- Generate automatic and accurate invoices
- Allow customers to start a transaction online seamlessly
- Allow collaboration with partners and resellers
Key Offerings provided by B2BeCONNECT WooCommerce with SAP Business One
1. Easy Management of Bulk Products integrated with SAP B1
2. Manage Company Contact Relationship model in an Integrated way with SAP B1
3. Integrated Multi-discount process.
Plan to prepare your Omni-Channel Strategy
1. Evaluate Product Portfolio for Complexity
A concern of B2B eCommerce solutions was their ability to handle complex products and solutions. This is no longer the case. Now that it is possible to handle marketing more complicated product bundles and allowing online product configuration, there are new possibilities for selling more complex offerings online.
The first step in developing a strategy is to categorize products based on sophistication. It is important to gauge which products will always require a professional salesperson and to weave them into the process.
Where B2BeCONNECT WooCommerce Provide you the facility to bulk product Management feature. Where you can use the bulk product upload and configure the products images & prices accordingly.
2. Map Customer Journeys
Map the journeys of your customers: their buying behaviors, how they utilize different selling channels, etc. By understanding the commonalities in buying journeys, you can create significant advantages in prioritizing sales and marketing programs for different channels.
Here also B2BeCONNECT WooCommerce helps you with Company Contact Relationship model. Also, you can define the role of contact persons to control the access rights and include some security layer to access various modules.
3. Match Buying Phases with Channels
Determine the best channel by buying stage. Understanding the moments at which customers progress along their buying journey will help directed efforts to increase conversion rates.
Look at how prospects and clients are browsing and researching products, how they use online reviews, when a live person in leveraged, and how renewals and reordering are handled. By knowing this information, companies can better direct prospects towards the channel best suited to closing deals.
Where integrated B2BeCONNECT WooCommerce helps you with 1. Pricelist Prices, 2. Volume Discount feature to enrich your product catalog visibility across the stores & the integration with SAP B1 will also automate the process with your online store.
Get started with your WooCommerce B2B eCommerce store and gain a competitive edge in the market!
