Increase eCommerce Revenue Streams through Keyword Mining
A key to increse your eCommerce revenue.
Keyword mining is the very first step for getting traffic from search engines.As the internet grew day by day, various modes of making money online also opened along with the massive growth of e-Commerce websites. There are various streams of generating revenue like selling items, offering services and making money from affiliates and advertisements but the most successful e-Commerce websites use several different ways to earn money. Among them Keyword mining is the most popular and undoubtedly profitable.
Keyword mining is simply the process of creating keywords or keyword phrases that are relevant for a particular site. Keyword mining or keyword research is a very critical process the failure of which may lead to the failure of complete SEO project.Following are some basic points for starting a keyword mining process.
Keyword Analysis Tool
– The very first thing which is required for a deeper keyword research or analysis is a good keyword analysis tool. Google AdWords keyword tool is a free tool which is good and will help you to find out relevant keywords for your website.
Keyword Search Volume
– Keyword search volume means how many times the keyword is searched in SE’s. If you are using Google keyword tool then it will only show the search volume of a keyword in Google.
– It’s very essential to know which websites are ranking for the keywords we are targeting. The results shown may vary with location of the searcher. The results may also vary in different search engines or with country level search results of the same search engine. For example, search results may vary in google.co.uk and google.com.au.
Targeting long tail keywords
– Sometimes it may be hard for new websites without any page rank to perform in search engines for generic keywords. In such case, targeting long tail keywords can be a good idea.
– This is the most important point while performing keyword analysis for a website. The targeted keywords should be extremely relevant with your products or services. Also care should be taken that whether people are searching with the keywords chosen by you or by the SEO company hired by you .
A proper keyword mining process not only sends quality traffic to your website but leads to low bounce rate and higher conversion of visitors to buyers which increases your sales and profits. A properly search engine optimized website attracts huge number of visitors which can help in revenue generation by using two more revenue streams. They are:-
Revenue from Commissions
:-Commissions can be earned by referring clients to other companies that provide complimentary products and services on a commission basis for added income.
Revenue from Advertising
:-By providing a small amount of space to advertisers providing complimentary products and services a good amount of revenue can be earned. You set the price to be paid by an advertiser and in turn you place a small banner of the advertiser’s website.
Revenue from Google Adsense
:-Google Adsense is one of the finest sources of income for many bloggers and websites. A good amount of revenue can be earned from the ads shown by Google which are relevant to the content and subject of the page or website.
Revenue from Subscriptions
:-Major companies often add a subscription based element to their product or service offerings. However, visitors will only subscribe to something which they find valuable and interesting.
Revenue from Email Marketing
:-According to Wikipedia e-mail marketing is a form of direct marketing which uses electronic mail as a mean of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. Opt-in e-mail advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This leads to quality buyers of your products which increases your revenue income.
There may be more ways of generating revenue for your e-Commerce website. We have just tried to discuss in brief some of the most common options available to us. Hope you like this article on Keyword mining.
Then why wait? List your own targeted keywords from now and get ready to earn more through this powerful key of Keyword mining. And if you like this article,don’t forget to share it.