Online Shopping and ROI
Hey,do you own an eCommerce website and tensed about the ROI? Then you are at the right place. Just go through this article and you will find ways to increase your ROI through Online Shopping.
With the exponential growth of online shopping through E-commerce websites, the stiff competition among E-commerce websites has also increased. In this present condition of cut-throat competition it’s very important to plan for steps to optimize the ROI from your online E-commerce website. Below mentioned are some of the tested points which will definitely help you to increase ROI from your online shopping cart.
User Friendly Website: – Your online E-commerce portal should be fresh, neat, clean and professional in look. The navigation system of your website should be easy with properly mentioned categories, sub-categories and links. The website must have soothing and professional color combination. The products or items also should be clearly listed with proper price tags.
Proper Product Information: – All relevant information about a product should be provided. Some visitors may just leave your website if he/she doesn’t find any particular information related to a product.
Short Check out Process: – Filling of long forms at the time of check out is not liked by many users and they may simply abandon your shopping cart at the time of check out.
Secured Payment Pages: – Payment pages where visitors enter their credit card number should be secured with the help of good SSL certificates.
Proper URL Structure: – The URL structure of the entire website should be clean and meaningful. For example if you’re selling cosmetics and female garments it’s recommended that your URL structure should be like and instead of categories like
Breadcrumbs: – It’s very important to have breadcrumbs in your online E-commerce website so that visitors can know in which category or in which page they are.
Website Search Option: – Provide a search option in your website so that visitors can search for any products for which they are looking for.
The above mentioned points are some of the most tested points which have been seen to increase ROI throug online shopping . In addition to the above mentioned points you can also add other options like add to wish-list, guest login option and more which increases user friendliness to use your website.
