Flash sales in ecommerce
Surplus stock has always been a nightmare for retailers. So has it become for the new age e-retailers. But now Flash selling has come up as a remedy to it.As if flash sales in eCommerce has the become the new mantra.It has become a proven method of selling and liquidating unsold capacity or off season stocks and simultaneously creating an illusion of exclusivity. Flash sales are a time-limited offer of high discounts. It’s the easiest way to sell surplus stock within the shortest span of time. It’s a win-win situation for both the buyer and the seller. The e-retailer gets to develop a brand loyalty , get rid of old stock and at the same time consumers gets to buy their favorite brands at “great bargain”.
Flash sales is one of the fastest growing segment in eCommerce now. More and more E-retailers are gradually entering flash sale frenzy even without the need to disperse surplus stock. Merchants are buying excess out of season inventory at steep discounts from various brands and then they put up a “Deal of the Day “tag on the items and announce Sales festival. Consumers leap at the opportunity to lay their hands on generally out-of-reach labels at subsidized prices
Apparently it might seem that these kind of strategy are mainly targeted for “price-sensitive deal-seekers” who are less likely to return to your eCommerce store unless there are discounts given again. But according to several studies many small companies and even start-ups are seeking this strategy to get a boost in growth, and yes in many cases its resulting in a substantial lift in profits. This strategy has even helped many eCommerce merchants get a better exposure.
