Holidays are round the corner. Planning a vacation? Not, if you are running an eCommerce venture!. The holidays are when you would get busy.
It is the time when people go on a shopping spree, both online and offline, but getting traffic simply isn’t enough. You need to make sure that the visitors should purchase. You tend to spend a lot in marketing activities, starting from email campaigns, Social media engagement, to paid ads. Should you not expect a return on your investment? Here are 5 proven tips that would increase conversion rate and holiday sales this year.-
Reward Customers for Increased ‘Average Order Value’
It means to simply upsell your customers so that they order more. Small rewards like ‘free shipping on $200 order’ or ‘Get a $10 gift card with $50 purchase’ . Put the incentives in easy reach that will drive them to buy more and also refer to their friends and peers.
Simplify Registration Process
Registration is important for lead generation and subsequent sales but if implemented in every step it could act as a roadblock. You could actually might see a lift in registrations, if you decide to remove them completely.Experiment, observe and act to know the actual results.
Sense of Urgency
People tend to act fast when there is an urgency. In this case it can be the limited period during which you are giving that ‘discount’, ‘free shipping’, ‘promo code’, free, etc. Display them prominently as a call to action so that they trigger fast actions and purchase the items without any delay to grab the limited time offer.
Evaluate Discount Patterns
Evaluate which type of discounts gives better results. Is it ‘buy one get one free’ or ‘50% off’ . Call to action statements like ‘discounts/off’ specially works for low value items, say,That has got ‘$10’ price. Saying ’ 50% off ‘sounds much better than ‘$5 off’. Play with your semantics and psychology to attract customers and boost conversions.
Real Time Interaction
Humans tend to react better to human interactions, especially when he is not sure what to buy or they have a query. A live chat , instead of a fixed text or help, gives much better reactions. Also, real time chat can actually persuade an unwilling customer to make a purchase.
Follow these 5 tips and have your sales phone ringing throughout the season. If you have any better ideas, let us know.
