Email marketing still remains the most important component of an online marketing strategy, especially for eCommerce marketers. Research says , it gives the highest ROI and the most cost effective way to garner leads and increase sales. Good email sign up rate can give you laser targeted leads that can give you an outstanding conversion rate. Matter of concern is that good email opt-in rate is not easy to achieve. Here are some creative examples to get more ROI from eCommerce email marketing –
Gamification and Rewards-
Skincare and fragnanace company, Sephora came up with a unique strategy , like a ‘playing game’ whereby the visitor can release an animated ball, by entering a valid email address, which drops into one of the 5 slots revealing a reward in the form of free shipping, discount, promo code, and like that you can notify there is a name to it – ‘beautiful’ along with the call to action – ‘come back every day’. The colors of the campaign are vibrant and there is a ‘feel good’ factor that would make you come back and refer/forward it to others.
Share Good Stuff-Make a Statement
Video and graphic content company take a creative and valuable approach to attract opt-ins by sharing ‘value ‘ to its readers that deemed as cool.
They make ‘sharing valuable, trendy, content’ look cool and the approach does not look like a forceful action. This approach could well work with subscription based sites like software, products that’s into Knowledge and information oriented business.
Coupons and Rewards
How about providing a coupon code instead of an email opt-in? Or any such rewards that would trigger the desired action to get valuable opt- in leads. Officemax has been doing that, and in the process saving money on affiliate commission. A nice way to have sales and save money, that could act as a pointer for you.
In case you have figured a better (creative) way to get more opt-ins, we are eager to hear!
