eCommerce websites often underestimate the importance of the product descriptions. While design and developing is important but the images and product descriptions are the two fundamental things that require extensive attention. While it might seem a daunting task to write about all the products but this is one of those things that will ensure that your website is updated and generates traffic. With more numbers of product descriptions, it becomes easier to optimize your site with more keywords. For a potentially thriving online business, it is imperative that your website gathers good amount of traffic.
Product Descriptions have an important role to play
More than often while working on the product descriptions, the ecommerce websites copy paste from the manufacturer’s website or their brochures. Avoid it if you do not want Google to penalize you for duplicate content. And originality is always rewarded. A well comprehensive write-up on the product, its features, benefits, availability, etc. will surely earn you better potential customers. There is another side to this. Internet, nowadays, is one of the popular ways to promote one’s business. There are several other websites that are probably offering the same product as you. Are you offering anything unique to the customers so that they visit your website over the others? In this regard, your product descriptions have an important role to play.
Firstly, it is important that you sell your product. So make the descriptions attractive complemented with proper images and highlight their benefits. You need to spell out why the customers should buy the product.
Secondly, SEO is an important part of eCommerce. Hence keep the keywords in mind when working on the product descriptions. This will ensure a better search engine rank for you. If written well, your products will not only gather better Google ranking but they will sell well too.
Thirdly, originality is imperative. Providing unique content is essential as content is the king. And Google, nowadays, heavily penalises websites that offer duplicate or copied content.
Fourthly, do your research well. Forget about taking the easiest route. Be creative and find out unique ways to describe your product or services. While you are planning this keep your target audience in mind. Think about the keywords that they would use to search these products. Include them in your descriptions wisely. This might be time consuming but it will help you to generate better sales.
Fifthly, get your tone right. If you are selling both gadgets and apparels, the descriptions for both these products cannot follow similar tones. Similarly while marketing products for teenagers you need to keep their lingo in mind. These little details can help you to strike the right chord with your potential customers.
Sixthly, if it is feasible wove a story with your products. But while doing so keep your customers in mind. At the end of the day, you are writing these descriptions for them. So the customers must feature as the main character in your story.
Last but not least, while you are trying to be creative, do not ignore the practical purpose. Include the product specifications properly. These are important as far as buyers are concerned.
Thus, properly written and optimized product descriptions will prove highly beneficial for your eCommerce website.
