It’s no doubt that internet has changed the way we humans do a lot of things. From Searching (Google) to seeking information (Wikipedia), from getting entertained (YouTube) to even shopping. Yes, internet has given rise to e-commerce , which gives users the convenience to order world-class products right to their doorsteps. Skeptics aside, many people are openly embracing this change and new way of shopping. But, Indian e-commerce companies face a huge challenge ahead of them- getting those people to shop who don’t have access to computers. But, most of them certainly have a mobile and access to internet from mobile.
According to recent stats, Mobile internet traffic surpassed desktop internet usage in India in May, 2012. This certainly suggests that next set of users of e-commerce will be mobile users as nowadays a smartphone can be purchased from as low as Rs. 3000. While most of the e-commerce websites already have a mobile website, but due to non-uniform standard, they don’t work seamlessly across devices. Hence we take a look at smartphone apps provided by top e-commerce websites in India and how they are faring-
eBay
Available for: Android, iPhone/iPod Touch, iPad, Nokia Ovi Store
One of the oldest e-commerce company in India- eBay’s mobile app gives access to all the options to manage one’s eBay activity for buying or selling products. The app also gives notifications and reminders about items ending, being outbid, outstanding offers, new messages and more. It provides secure payment option with Paisapay and also lets one track their shipments.
Flipkart
Available for: Android
Flipkart is one of India’s most popular e-commerce website. This app provides access to all of the items like Mobiles, Books, Games, DVDs, etc. listed on Flipkart for purchase. But the app falls short of the expectations, it simple acts as a website wrapped as an app. Also, one can’t zoom the product pics or even see user reviews of the products.
HomeShop18
Available for: Android, iOS
HomeShop18 initially started as a company selling products from TV, but now it also offers products through its website. The app have all the categories such as Apparels, Electronic devices, Books, etc. which the buyer can see and buy. It also allows one to scan QR code on TV to see product details and buy it. The app also offers the option to watch Live HS18 TV within the application itself.
Mirchimart
Available for: Android, iOS
If you’re looking to buy electronic gadgets ranging from mobile phones to laptops and more, then MirchiMart is a pretty good choice. Mirchimart is not only an eCommerce website, it also has a retail presence across Delhi. The app offers wide array of products listed on Mirchimart with nice interface to buy products.
Naaptol
Available for: Android
Started as a product research and price comparison website, Naaptol is now a complete marketplace. The app gives access to all the products ranging from stylish clothes to advanced gadgets, from bestselling books to trendy home décor. Naaptol app has a very clean and simple UI.
NGPay
Available for:Android, Blackberry,iOS,Nokia Ovi Store
Unlike other apps/websites, ngpay is quite different as it’s solely a mobile app for purchasing products. It’s rightly being touted as ‘Mall on Mobile’ as it gives access to not only products like mobile phones, watches, etc., but also provides option for recharging mobile phones, booking airline or train tickets. Being mobile centric, the app has an unsophisticated and slick interface.
Snapdeal
Available for:Android
Started as a deals platform, Snapdeal is now a full-fledged e-commerce company offering products in all categories viz. Accessories, Mobiles, Electronics, Apparels, etc. Along with the ability to purchase products, the app also gives access to deals and being location enabled, users will only get deals near their location.
Yebhi
Available for: Android
Yebhi is one of most popular website to purchase Apparels and Accessories. The app gives access to wide array of fashion products, with easy option to see product details or to zooming in to see the product images. The app has a clean and fresh user experience.
Conclusion
All the apps listed above shows companies increasing focus towards new wave of buyers purchasing through mobile. But, we think for there could be some more additions in such mobile apps to make consumers more interested towards purchasing through this medium. So, we are compiling some key features which an e-commerceapp should be having:
1) Clean and Slick interface.
2) Complete product details with product images.
3) Synchronization between user’s account on internet and on mobile app.
4) Robust payment platform.
5) Automatic notifications to users about their order(s) shipment, tracking details, etc.
This article is contributed by Sanjay Kumar Negi from 91mobiles.com, where users can find the lowest price for buying mobiles and tablets in India.
