What are the advantages of using APIs?

• Personalized Content: API enables businesses to get a clear understanding of the tastes and preferences of the customer. This allows businesses to make personalized recommendations and generate better customer leads and interactions.
• Automation: One no longer needs to make assumptions and interpretations manually. API does it all for you by managing all the workflow making business processes more productive and efficient.
• Fraud Prevention: API has various levels of security depending upon the type of API that you use which ensures that only authorized personnel have access to the data generated using API.
• Improved Competency: The information that is transmitted from one system to another is quickly intercepted and interpreted by API. This level of efficiency ensures information automatically available to every platform which leads to quicker and improved decision making.
• Adaptability: API can anticipate changes in terms of needs that arise in the due course of business. It used the technology at its disposal to analyze the information present within the system more closely and thus makes the service provisions more flexible.