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What is Magento Go?
Hosted eCommerce Solution for Small Businesses with Big Ambitions.
Who are its ideal Users?
Merchants, who are new to eCommerce, need a webstore at affordable cost and don’t have skilled resources to invest into design and development.
Through this article we have tried to wrap up all information which can provide you A Quick Look on Magento Go.
Pros:
Hosting, Installation, Designing, Development – Not Required
Merchants who are starting up eCommerce Business, it’s a big problem for them to understand all the key aspects to launch an eCommerce site, like hosting, install & configure Magento, Designing the store and customize the store if required. Magento Go eliminates their hassle, as all these will be taken care by Magento People.
Predefined Design Themes:
Magento Go follows a line ‘ Your Store Your Design’. It has enlisted several predefined themes which are industry specific like for – Electronics, Gift Shop, Pet Food, etc. Once you choose any theme, you can add your Logo, choose templates for your Product Details Page, Home Page, Product Catalog Page etc. So it’s an easy way to complete a Basic Online Shop with professional design.
Different Product Types:
Magento Go comes up with different types of Products to suit and meet different Industry Vertical’s need. Simple Products with options/attributes like – Color, Size, manufacturer, etc. can be combined into Configurable, Bundled and Grouped type of products which reduces the product catalog being unnecessarily long and powerful Layered Navigation for the consumers to quickly find out the Product.
Search Engine Optimization:
Magento Go offers many in built SEO Features to make your store and products more visible and easily findable to customers through Search Engines. URL Rewriting, Customized Meta Keywords and Descriptions, Auto Generated Site Map and Google Site Map, and provision to define Landing Pages on certain search terms, all are available within Magento Go.
Customer Retention and Loyalty
When you are launching a new eCommerce site, you must need a lot of Customer Loyalty Management features for customer retention. Discount Coupons need to be distributed on certain amount purchase, provision to Purchase and Email Gift Certificate to near ones and Store Credit to use at the time of checkout, all are available as Customer Retention and Loyalty features under Magento Go.
Extensions for extending your Business
It’s a common scenario now a day to opt and choose extensions for extending the Magento Default Features. With Magento Go you are free to use all trusted extensions listed in Magento Connect. Installation of those registered extensions will be taken care by Magento Professionals.
Payment Gateways
All the popular payment gateways are available for use with Magento Go, you just need to choose as per your requirement, like PayPal, Authorize.Net, WorldPay, Ogone, Sage Pay, DIBS, etc.
Affordability
Magento Go comes up with 4 Paid Plans starting from 15 USD to 125 USD Per Month which are really affordable for small business owners to choose. Each has its own support on Maximum number of SKUs, Orders, etc. so you can upgrade as your Business Grows
Cons:
- Magento Go is not ideal for large Enterprises who is having SKUs of more than 10000, because no Plans can support that level
- Business Specific Customizations which required overriding of Magento Default Features will not be possible with Magento Go because it is a Hosted Solution
- Good Multi Lingual Support will not be there in Magento Go, can support only 3 Languages
- Magento Go will not be able to support B2B scenarios, because it is meant for B2C
- Third Party extensions developed by the companies, who are not Magento Partner, can’t be used with Magento Go. It supports only Trusted Extensions developed by Magento Industry Partners
- Specific Branding will not be possible through Magento Go, as the stores are designed through Pre Defined Themes
- As it doesn’t support Virtual and Downloadable Product Types, so not ideal for Businesses who sell these kinds of products, like Posters, Songs & Games, Pictures, etc.
- Localized Payment Gateways will not be supported through Magento Go, like if you are in India you can’t use Bill Desk, if you are from Scandinavia you can’t use Klarna, because these are not supported with Magento Go
- If you have outgrown with SKUs/Orders, you can’t migrate to Magento Community/Enterprise. You again need to start from scratch.
So Magento Go is a good option for the Start Ups until their business mature, but once it is matured enough, it will be good to migrate the data and go for Magento Enterprise because that is the next level.
