Shareability is the key to success in the world of social media and who else has shown us a better way than Pinterest, the virtual scrapbook. In the last few years Pinterest has turned to be a Shangri-La of social media platforms. It has reinvented the way of sharing images. The simplicity of its design allowing excessive scrolling of content with minimal effort and almost zero distraction sets it apart from all other social platforms. Unlike other platforms, images take the central stage in Pinterest tucking in other things like comments and description. Images establish a more emotional connection with us than texts. Pinterest serves as a hub for inspiration where people can share what they admire, what they want to do, where they want to go or even what they would love to own.
Pinterest has achieved a growth rate that rivals even Facebook, Twitter and Google+. But Pinterest has now started to play a vital role in eCommerce businesses as well. According to several researches a huge percentage of online consumers visit Pinterest and find an item they have already bought or they wish to buy. Chances of viewing your product, re-pinning it and buying it is very high through Pinterest and it even surpasses that of Twitter and Facebook. Pinterest allows you to pin your product pictures and engage with users, while giving a back link to the product page of your online store. This way Pinterest can drive a serious amount of traffic to your ecommerce store.
If you have an ecommerce store and you haven’t yet started using Pinterest, the following tips can help you increase sells.
Product Pins (Rich pins):
With the new feature introduced by Pinterest, you can now turn pinners into shoppers. This feature allows you to include details like pricing, availability, brand logo and where to buy. As a result you get higher click rates than regular pins and at the same time you get to increase your brand visibility. There are currently more than tens of millions of product pins in Pinterest. Check out how you can set it up.
Easily Pinable:
Attaching a pin button with all your products on your store will allows consumers to pin that product in their board. Each of the pins will have a link back to the original product page in your eCommerce store. High resolution is a pre requisite for the images.
Put keywords:
Pinterest is indexed by search engines, so including keywords can help to get more exposure necessary to get repined. It will also help the pin to show up on searches performed on Pinterest. You can use keywords in descriptions, board name and image file name.
Web Address in Description:
Many people tend to click on any link provided in the description rather than the image. So if you place the URL of your ecommerce store’s product page in the description it will help you drive more traffic to the site. Moreover people do get redirected to the main site but after clicking twice on the pin, but if you put the URL in the description the user would be just one click away from your Store. To make it look good you can put phrases like “ Here’s where you can get it” , “ Wanna own it? Click here” before the link to the product page.
Pinterest Analytics:
Pinterest Web Analytics will give you the insight on how people are interacting with the pins originating from your ecommerce store. All you have to do is verify that your Pinterest profile is genuine and associated with the showcased website. There after you will get reports on people who visited your store from Pinterest, how many people have pinned from your site. It will also inform you about your most repined, most clicked and most recent pins. Based on these facts you can formulate your content strategies in a better way.
These practices can help you drive a huge traffic to your ecommerce store which would in turn would also increase your sales.
