iPaaS happens to be one of the most important trends of digital transformation and thus staying up to date with what happens in and around it. iPaaS in easy terms can be defined as a growing form of technology that is used for integrating data, applications, processes and application programs. This essentially helps businesses to reduce the level of complexities in terms of connecting different platforms used.
Thus, iPaaS is becoming one of the fastest-growing segments of cloud computing, With the growth of iPaaS, the marketing trends that revolve around it also keep growing. Even if we take the current global scenario into account, it is bound for this integration platform to grow significantly this year. This is due to the increased application of real-time integration, mobility, and e-commerce.
Marketing trends of iPaaS that one must look out for:
1. Connectivity will be the new norm
Previously, all the software that was used by an employee were installed within their system. However, recent times have bought a significant change in this format of working. Now, businesses are using software programs that exist on various platforms. Therefore, establishing connectivity is essential to share important information across the organization. iPaaS plays a principal function in ensuring the integration of these platforms and as and when the business grows, the need for a robust implementation of integration through iPaaS will become more and more crucial. Thus, establishing powerful connectivity will become a new trend.
2. Innovation will become a must
The solutions offered by iPaaS have constantly been evolving in terms of providing better integration opportunities. Users are now expecting iPaaS to expand further in terms of focusing on establishing connectivity for generating time-series data and tracking active events on different platforms. New protocols are expected to be innovated. Also, many users are now expecting to see blockchains getting integrated with iPaaS as well.
3. Smooth Integrations
With the number of updates within the various applications, software and systems of businesses increasing time and again, smooth and agile integrations are essential to avoid any lagging or blockage. The adoption of iPaaS is not done to not only ensure the swiftness of processes but also for ensuring premium quality and acceleration. Providing agility in integrations will allow businesses to conceive various micro-services which in turn will allow businesses to execute a modern system of integration.
4. Integrations of various platforms with CRM
The number of businesses adopting CRM has increased profusely as businesses prefer using this software to connect their customer service systems to the database of contacts. However, there is still a major question mark when it comes to the integration of various platforms like ERP, business intelligence and &Analytics with CRM. Once these integrations will be made possible, it will allow businesses to get an overview of the entire customer-aspect along with acquiring access to confidential data. This, in turn, will allow businesses to automate their processes as well. Therefore, the trend of iPaaS becoming a single platform for all integrations even for front-end and back-end systems will become the norm.
5. E-commerce and iPaaS
We are not witnessing a rise in the number of businesses switching to a B2B and B2C platforms. Doing so now requires a business to focus on many key areas like handling orders, selling products online, managing sales and inventory. Once iPaaS enters this segment it will allow businesses to get hold of an e-commerce solution for back-end processes, websites, and ERP systems. This allows free-flow of information across necessary platforms to cut-down IT outlays.
6. Assimilation of bots with cellular devices
Chatbots are something that a user can find in all e-commerce websites. Businesses are now looking forward to the integration of this very chatbot with their mobile applications and other existing databases so that all the required information will be available instantly to the organizations. This also presents businesses with a great opportunity to create more interactions with consumers and boost m-commerce at the same time.
7. Integration with Machine Learning and Artificial Intelligence
One cannot deny the tremendous growth of ML and AI in recent years. Businesses all over the world rely heavily on these technologies to get a hold on consequential data. These are often used in the form of chatbots or voice command features. The integration of iPaaS with these technologies will allow businesses to seek a solution to various issues like data-quality issues, meta-data identification, data-masking on messages, code-reviews, etc.
In conclusion, we can state without a doubt that iPaaS is the next big thing and these marketing trends of iPaaS will only help us in better utilization of this available platform for facing modern challenges and creating innovative solutions. Let us know your feedback on the comment section below!
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