There are very few eCommerce Merchants who really use Blog in their eCommerce website, those few who have inspired to throw some content fail to update it regularly with quality contents. Well, eCommerce websites for you is obviously just to sell your products, not to worry about writing good articles and attract following, after all you are a store owner, not a writer.
This notion doesn’t work now a days, to beat your competitors you need to be one step ahead, like you are investing a lot on Customer Loyalty, similarly you need to invest on enriching your website’s information.
Just an example how a Blog can attract traffic – as we all know Nokia Lumia 1020 the next gen smartphone has been announced 10-15 days back. Like every other interested people who love new gadgets, I have entered into a Google Search to know its specifications; I browsed through an eCommerce website who posted a well-structured article on this smartphone showing probable specifications. So in this way that website got a valid visitor who spent quality time on the website and impressed with their up to date information.
Let’s see 5 Key reasons why you should use Blogs in your eCommerce website:
Search Engine Optimization
One of the ways that search engines determine in what order to rank search results is by the frequency that you post content on your website, and the density of relevant keywords in your content.
For example if I am selling Personalized Gift Items and I publish several blog posts in a week containing the keyword ‘Personalized Gift Items’, Google is going to figure out that my website has something to do with Personalized Gift Items, or at least with Gift Items and my website will be showing higher in the Google Search when people search with Gift Items keyword.
SEO is not a One Day Job, but regular blogs can improve SEO and this is a proven fact.
Personality and Branding
Blogs are great way to communicate with the relevant audience, when you write regular blog posts, visitors start getting to know your Brand rather than seeing just your website. We all know people do business with the people they like and trust, so this is also true for Online Sales. Seeing blogs, knowing some information from you, seeing your comments in Blogs, people can remember your Brand and genuinely think to purchase from your Online Store and be loyal to you for a long time. Following this way in a long term only, you can compete in the market even with big Brands.
Go Viral with your Blog
Blogs can be easily shared across several social media, and visitors often do that. In this way a single relevant information can go Viral through a trusted channel without much effort, like in PIntesrest, Facebook, Google +. So rather than promotion, you should concentrate on helpful information and tips to your audience and then only they will be interested to share.
For example, if you are selling Car Parts, if you post some blog article related to ‘How to get maximum mileage’ or ‘How to increase the fuel economy of your car’ or ‘Useful tips for an easy maintenance of your car’ that can be an interesting topic for share by your visitors.
Educate your Audience
Use your blog to provide useful and practical information to your audience. This will help to establish your brand as an expert in your field, and by providing helpful information you can build trust and loyalty with your audience. If your viewers begin to view you as a true authority in your field, they will be more likely to try the products you sell.
For Example, instead of long lines, provide some useful images, graphs, charts. You can associate videos with your blog. Post some infographs which can show some easy to understand ratios in percent. Because these are more relevant for a quick read and understanding.
New Launch
It is always good to look at the new launches, people love this information and these usually go Viral. If you are selling Cell Phones if you post ‘New Nokia Priority Dealer Store at Downtown New York’, with some store images, local people will quickly check and share the Blog. If you are selling Car Parts and write Blogs on ‘New Car Models’, that would attract traffic too.
So what we require is:
- Relevant and Quality Information
- Images to support that information
- Better to go with Generic Topics which are closely associated with your business
- Graphs, Charts, Links which people can look through to dig deep
- And post this as a Blog
