Are you using eCommerce for a while? It is providing you a great ROI and a sustainable profit. But nothing is permanent now a day, you need to innovate within your ecommerce to:
- Increase traffic
- Keep Engaged with visitors and customers
- Increase ecommerce conversion rate
- Ensure revisit by customers and visitors
So what you might be lacking in your ecommerce? Presenting some fresh new ideas related to ecommerce Marketing, Customer Engagement and Trust, by following which you will definitely get better results.
Unifying Customer Experience
First Idea to improve your ecommerce conversion, Unify your customer experience of browsing your website. It simply means provide consumer a common experience when browsing in your website, there are several ways:
a. Facebook/Google+ Login to register in the website – Consumers are now feels skeptic to register separately in your website because of the fear of Spamming and a need to remember different Login Credentials to different websites. Social Login allows visitors/customers to use single login to multiple websites and allows retailers to establish a stable relationship with its interests.
b. Use of common terms – It is best to use common terms which consumers often see in other ecommerce and marketplace websites too, like ‘Cart’, ‘Wishlist’, ‘Discount Coupon’, do not use any new term which is unknown to the consumer.
User Feedbacks
Second ecommerce conversion tip, is to post Customer Experiences of using your Products. You can create After Sales Survey on existing customer, get their feedback and post the survey results and User Feedbacks in the Product Details page. Rather than promotion, concentrate on emotions, how the Consumer benefitted from your product.
Discover rather than Search
Rather than consumer to search for the items, allow them to discover. Ask simple questions and based on their answers show them some options. So instead of getting a huge search result, their focus is now on certain items which match to their taste:
For Example:
Morrisons Cellar, selling wines online through a webshop. They introduced a new option ‘Take the Taste Test’ where consumers answer few simple questions and based on their answer, they see few wines which match to their taste. So they will focus and conversion will be good.
Did you forget us?
It is common for all Online Shops, that Consumer register but does not purchase for a long time or purchased 6 months back. Well do not lose hope.
If you are planning for monthly Newsletters, how many of us (consumers) read that?
Based on Consumer’s last few purchases first develop a Purchase Pattern for him/her and send an email mentioning the word ‘Did you forget us?’, remind them of products they might have forgotten indeed.
Special Treat
How you can specially treat your trusted customers, Free Gift? Well it’s an old idea. Show them some care from you and get emotionally attached. Send them some After Sales video links, like:
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- How to clean
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