Content marketing has grown popular since business began accommodating technology as its partner. With time, new concepts have evolved. Creating good content and promoting is crucial ranking factor on Search engine like Google and Bing. eCommerce websites around the world realize the importance of good ranking and online exposure that can bring in steady stream of visitors and leads. While earlier SEO for blogging was one of the most popular methods to promote content and engage user now there are numerous ways to connect with people around. The researches show that over one third of the retail blogging sites have become inactive. So ,some of the effective content marketing avenues are discussed below that can help ecommerce entities to leverage their content marketing :
1. Video:
Whether it is a show, movie, incident, product, music piece; if it exists, then a video of it is probably available over YouTube. All you need to do is search. Customization facilities make it an effective tool to market.
2. Social profiles:
The advantage of creating your own profiles, making friends, liking things, uploading incidents, joining forums and communities, creating blogs and events, promoting things and inviting others to join and keeping content continuous and viral are some of the basic features of any social profiles.
3. Curated content:
The idea is not to create new content but to assemble content from everywhere. The creator tries to provide its readers with all the relevant information related to a particular subject or topic. In the process, the content flow keeps on getting generated and marketed.
4. Reverse Guest blogging:
The bloggers write about the product in the social channels and the crowd automatically follows to read the information, thus creating back links in the process. The reach however depends on the credential of the writer as it is the writer who creates the interest.
5. Mobile Apps and downloads:
Smartphone with some good applications are also the mode as to get the products promoted. Apart from this, free digital downloads add to the various marketing strategies.
6. User generated content:
There are many websites who ask the users to express their opinions, upload their happy moments in connection to the product, thus creating content automatically.
7. Co creation:
Co creation works well if you are a famous brand and can rope in celebrities to write for you. It is more like advertisement where the celebrity expresses their views.
8. Emails:
Emails or newsletters have always been there sharing information with people. If you have visited a website and liked it, then all you need to do is subscribe to the free newsletter and every update gets emailed to you.
9. Google hangouts:
Hangouts are cooler way to market content. The entry is free and the information is relevant. You can also get the conversation going.
10. Info graphics:
The latest way to market content in a detailed, stylish manner. It shows the guided step to do a particular work with pictures all along. So it leaves you with no chance of getting lost or confused as you learn something.
Ecommerce ventures can get better online exposure that will result in targeted visitors if these methods can be implemented properly.
