Meet Richardson Sports, one of the leading manufacturers of sports headwear in Ohio. See how Richardson propelled their business to new heights and became an expert in B2B with the help of our solutions.
richardsonsports-insync-case study

Richardson Sports

The Company
Richardson Sports is one of the leading authentic sports accessories provider in entire Ohio and Oregon! It is a company founded in 1970 and is recognized as a leader in the team head wear industry and markets a full line of high-quality headwear products to thousands of accounts around the world. With approximately 8,000 active customers all around the world, Richardson Sports has one of the largest lines of business operations in their vertical industry.
Richardson desperately needed an eCommerce platform that could easily support their huge volume of orders coming in. However, they knew that getting a simple B2C website isn’t going to help them. So, they decided to employ such an eCommerce platform that could serve as a B2B Digital Commerce solution. Also, since they were using multiple applications to support their business, they wanted a smooth application that could connect all of these without much trouble.
Solution: APPSeCONNECT Integration Platform (by InSync)
InSync helped Richardson build a robust Magento eCommerce store and inculcate within it the features and functionalities of a complete B2B Digital Commerce Solution via its best-in-the-line product B2BeCONNECT for Magento. This extension helped Richardson attain all the features that they wanted for their store. Most of the business was carried out by Sales Reps and B2BeCONNECT provided the exact requirement! Also, since orders came in huge volumes, Richardson wanted to give special discounts and item prices to valued or high-end customers (customer relationship establishment). With InSync’s solution, Richardson was easily able to assign and offer volume discounts, tier pricing and special prices to any selected customers. The B2C Magento store was fully transformed into a B2B Digital Commerce platform.
With the help of InSync’s products, B2BeCONNECT and APPSeCONNECT, Richardson was able to build a fully Integrated B2B Digital Commerce Platform. These two applications completed the design of an automated integrated platform that served not only as one of the leading Magento stores in the world but also a fully connected, error-proof business process automation system.
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APPSeCONNECT is now a completely new entity headquartered in the US! 🇺🇸