Meet Richardson Sports, one of the leading manufacturers of sports headwear in Ohio. See how Richardson propelled their business to new heights and became an expert in B2B with the help of our solutions.

richardsonsports-insync-case study

Richardson Sports


THE COMPANY

Richardson Sports is one of the leading authentic sports accessories provider in entire Ohio and Oregon! It is a company founded in 1970 and is recognized as a leader in the team head wear industry and markets a full line of high-quality headwear products to thousands of accounts around the world.

With approximately 8,000 active customers all around the world, Richardson Sports has one of the largest lines of business operations in their vertical industry.

THE CHALLENGES

Richardson desperately needed an eCommerce platform that could easily support their huge volume of orders coming in. However, they knew that getting a simple B2C website isn't going to help them. So, they decided to employ such an eCommerce platform that could serve as a B2B Digital Commerce solution. Also, since they were using multiple applications to support their business, they wanted a smooth application that could connect all of these without much trouble.

THE SOLUTIONS

Solution: B2BeCONNECT for Magento (by InSync)

InSync helped Richardson build a robust Magento eCommerce store and inculcate within it the features and functionalities of a complete B2B Digital Commerce Solution via its best-in-the-line product B2BeCONNECT for Magento. This extension helped Richardson attain all the features that they wanted for their store. Most of the business was carried out by Sales Reps and B2BeCONNECT provided the exact requirement! Also, since orders came in huge volumes, Richardson wanted to give special discounts and item prices to valued or high-end customers (customer relationship establishment). With InSync's solution, Richardson was easily able to assign and offer volume discounts, tier pricing and special prices to any selected customers. The B2C Magento store was fully transformed into a B2B Digital Commerce platform.

THE POWER OF CONNECTIVITY

Solution: APPSeCONNECT Integration Platform (by InSync)

After Richardson was done setting up a robust B2B Magento platform, it was time to integrate it with all the other systems they were already using. APPSeCONNECT integration platform was able to seamlessly connect and integrate all the existing applications with the Magento B2B platform. This is another product by InSync that streamlines all of Richardson's business operations by binding and connecting business applications via a web of best-in-class technologies. APPSeCONNECT was able to sync all the thousands of orders from hundreds of customers and businesses to their ERP system almost immediately. Also, APPSeCONNECT was able to distribute all the required contact details of specified Sales Reps and Contact Persons between the Digital Commerce platform and the ERP system.

THE RESULT

With the help of InSync's products, B2BeCONNECT and APPSeCONNECT, Richardson was able to build a fully Integrated B2B Digital Commerce Platform. These two applications completed the design of an automated integrated platform that served not only as one of the leading Magento stores in the world but also a fully connected, error-proof business process automation system.

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