What are the Strengths of Magento B2B eCommerce platform – Gartner Reports?
According to the Gartner Magic Quadrant and the Gartner Report 2019, the strengths of Magento B2B eCommerce platform are:
- Complete commerce solution: Magento Commerce includes a native WCM module (Page Builder) in the core commerce platform, and provides additional solutions for order management, shipping, and data and analytics.
- Application and partner ecosystem: Magento Marketplace is a robust application exchange market that includes over 4,800 extensions to a large number of third-party commerce applications directly from the Magento admin UI, including WCM/DXP, PIM, search (product and site), CPQ, social media, reviews and ratings, marketing hub, and analytics. Magento has a large global ecosystem of technology partners, agencies, developers and SIs.
- Adobe acquisition: Magento Commerce was integrated with AEM prior to the acquisition. Now they are more tightly integrated, enterprises have access to a more comprehensive suite through direct integrations with Adobe solutions for marketing and analytics — ﬁlling a previous product gap in personalization and AI capabilities. Adobe’s global enterprise sales organization and footprint within larger clients has resulted in an increase in enterprise deals for Magento, which has historically served mostly SMBs.