Women Shoppers Online – Part 1
Image: freedigitalphotos.net In this two-part series, we will focus on women online shoppers. Percentage of women in online shoppers is increasing rapidly and it is very important for all online businesses to understand their motivations, online behaviors, and desires better, so that they can be targeted appropriately. In this, we will present some data to […]
Selling exclusive products online – Part 2
Image: freedigitalphotos.net In Part 1, we discussed why selling an exclusive product line is a good idea, and what makes an exclusive product such a sellable item. In Part 2, we will focus on things that need to be done to successfully sell exclusive products. Pricing People believe that you only get what you pay […]
Selling exclusive products online – Part 1
Image: freedigitalphotos.net In the global jungle called online retail, you need to stand out to get the desired visibility (and sales). One of the less explored but vastly effective ways of doing this is by selling exclusive products. If your product has any of the following features, it can be branded exclusive: Scarcity – If […]
Company Feature: excitingLives.com
In our series on Company Feature, today we are showcasing excitingLives.com, a company that aims to help India become a superpower, and help put man on Mars! They are one of India’s leading online boutiques retailing eclectic merchandise and fabulous experiences. Devendra Singh of RetailBiz had a one on one with Nisheeth Srivastava who […]
Converting Visitor into Buyer on an Online Store – Part 4
Image: FreeDigitalPhotos.net In Converting Visitor into Buyer on an Online Store – Part 1, we talked about factors that convert a visitor into a buyer. In part-2, we focused on the content that support the product and why it is so important to have very good content for products. In part -3, we discussed ways […]
Company Feature: 1Click1Call.com
In today’s segment, we are bringing 1Click1Call.com, one of the promising e-retailers in office supplies for home and office. Founded only recently in 2011, Pankaj and Deepak took their e-marketplace endeavor to a success, and literally organized the industry of office supplies in India. There are three things they encouraged in their business – customer […]
Converting Visitor into Buyer on an Online Store – Part 3
Image: FreeDigitalPhotos.net In Converting Visitor into Buyer on an Online Store – Part 1, we talked about factors that convert a visitor into a buyer. In part-2, we focused on the content that support the product and why it is so important to have very good content for products. In this part, we will discuss […]
Converting Visitor into Buyer on an Online Store – Part 2
In Converting Visitor into Buyer on an Online Store – Part 1, we talked about factors that convert a visitor into a buyer. In this article we will focus on a key factor: good content about the product. A visitor goes through 3 steps to become a buyer: Browse/Search for the product Understand the details […]
Converting Visitor into Buyer on an Online Store – Part 1
For an online store, one way to increase the revenue is to increase the number of visitors, assuming a proportional amount of visitors will become buyers. This proportion is called conversion rate in a sales funnel, which is an important metric for an online store. For example, if you have 1000 visitors to your website, […]
Selecting Marketplace over Branded Store – Smart or Silly?
Whether you are an established offline retailer planning to go online or a startup wanting to begin with online presence, you have the option of selling on generic marketplace sites like eBay, SBI Card MegaMall, HDFC SmartBuy, specialized ones like ladyblush, nethaat, etc. The alternative is to build your own retail shop online which requires […]
