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Prestashop Barcamp 7 : the ecommerce rendezvous

Prestashop had been organizing its prestigious ecommerce event named as Barcamp since 2009. The Barcamp summit attracts Merchants, developers, designers, integrators, agencies and ecommerce enthusiasts from all around the world. It’s an excellent place to meet the Prestashop team and community members. After 6 successful Prestashop Barcamp meets, this year’s Prestashop Barcamp7 has been decided to be held on 19th November at Paris

Does ‘Social Sharing’ Drive Online Sales – 2013 Figure – Infographic

social sharing sales

“Social media marketing’’ is the current buzzword for the marketers around the world. But the debate lies in the fact ‘does it really drive online sales’? eCommerce is growing at a lightening  speed and more online marketeers are embracing the power of social media while planning for sales and marketing. But some questions that are […]

Magento Enterprise 1.13 Key Enhancements

Magento Enterprise 1.13 Key Enhancements

We all know Magento is the world’s most popular eCommerce platform today comprising of nearly 20% of all the eCommerce stores in the Alexa Top 1 Million . But Magento is also undeniably the fastest growing eCommerce platform today. Magento always ensures that their platform also grows as the merchants using the platform continue to […]

Why is it important for small businesses to embrace multi-channel marketing?

Multi-Channel Marketing

If you are still stuck in a fog of ideas on multi-channel retailing, here is a quick explanation of how it works. Multi-channel marketing is all about not putting all your eggs in one basket. In the literal sense, multi-channel marketing is routing your selling through various avenues like a physical store, website, online marketplaces, […]

Flash sales in eCommerce- The New Mantra

flash sales in ecommerce

Flash sales in ecommerce Surplus stock has always been a nightmare for retailers. So has it become for the new age e-retailers. But now Flash selling has come up as a remedy to it.As if flash sales in eCommerce has the become the new mantra.It has become a proven method of selling and liquidating unsold […]

Tips on How to Freshen Your Online Store

How to Freshen Your Online Store

Your Internet store sales went down and you don’t know what to do? There may be a handful of reasons, for example, bad search engine optimization, poor checkout process or low security level. But what may possibly go wrong if everything is alright? Maybe your store is little bit dated. When was the last time […]

Role of Visual Marketing in eCommerce

Visual Marketing in eCommerce

Luxury brands heavily invest in creating an environment in their retail stores to invoke an emotional connection between the brand and its customers. The visual presentation often becomes the exclusiveness of the in-store encounter for customers. But online sales platform has limitations as it cannot recreate a similar engaging moment with the customers. They are […]

2013 – eCommerce Trends and Tips

2013 - eCommerce Trends and Tips,eCommerce Trends in 2013

The predictions for the eCommerce development in 2013 are quite optimistic. The rapid growth of the industry promises wider opportunities for business growth, and more severe competition respectively. Online customers’ tastes become more elaborate. Proper service and in-time delivery will not be enough to make them return again. So the merchants should be more inventive […]

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