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Why is it important for small businesses to embrace multi-channel marketing?

Multi-Channel Marketing

If you are still stuck in a fog of ideas on multi-channel retailing, here is a quick explanation of how it works. Multi-channel marketing is all about not putting all your eggs in one basket. In the literal sense, multi-channel marketing is routing your selling through various avenues like a physical store, website, online marketplaces, […]

Flash sales in eCommerce- The New Mantra

flash sales in ecommerce

Flash sales in ecommerce Surplus stock has always been a nightmare for retailers. So has it become for the new age e-retailers. But now Flash selling has come up as a remedy to it.As if flash sales in eCommerce has the become the new mantra.It has become a proven method of selling and liquidating unsold […]

Tips on How to Freshen Your Online Store

How to Freshen Your Online Store

Your Internet store sales went down and you don’t know what to do? There may be a handful of reasons, for example, bad search engine optimization, poor checkout process or low security level. But what may possibly go wrong if everything is alright? Maybe your store is little bit dated. When was the last time […]

Make Your Store Design Responsive

responsive-store

2013 will keep the tendencies of 2012 and undoubtedly will become a year of responsive design. You will ask why? Google claims that 90% of Internet users browse web with different devices including mobile phones, lap tops, tablets, etc. As a result nearly 67% of all online shoppers who visit your store use various screen […]

Role of Visual Marketing in eCommerce

Visual Marketing in eCommerce

Luxury brands heavily invest in creating an environment in their retail stores to invoke an emotional connection between the brand and its customers. The visual presentation often becomes the exclusiveness of the in-store encounter for customers. But online sales platform has limitations as it cannot recreate a similar engaging moment with the customers. They are […]

2013 – eCommerce Trends and Tips

2013 - eCommerce Trends and Tips,eCommerce Trends in 2013

The predictions for the eCommerce development in 2013 are quite optimistic. The rapid growth of the industry promises wider opportunities for business growth, and more severe competition respectively. Online customers’ tastes become more elaborate. Proper service and in-time delivery will not be enough to make them return again. So the merchants should be more inventive […]

Cost Effective Shopping Carts – Spend Less, Get More

Cost Effective Shopping Carts

Lots of merchants are searching for the cheapest shopping cart for their business. There is no one most beneficial solution, but several cost effective shopping carts can be offered. The review includes free shopping carts like Magento and OpenCart platform, and hosted carts like BigCommerce cart, Volusion or Shopify. There are a lot of search […]

Magento – Wrap up 2012 and look forward to 2013

2012 is quickly rounding off and it’s been a great year for Magento, there’s no doubt about it. We feel like so much has happened and it is only the beginning of what is yet to come. Throughout the year, streams of companies have been joining the platform, whether it is to the community or […]

Gaining trust is the key factor in succeeding with eCommerce

Trust in eCommerce

Trust in eCommerce -The key factor to success. ‘To gain trust in eCommerce is the key factor in succeeding with eCommerce’, but why is it so important? We walk to a retail store to buy a consumer product, we find it easy to trust because we can see, touch, feel the product as well as […]

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