Should online stores target Tier 2/3 cities? – Part 3
In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and some characteristics of online shoppers in these cities. In Part 2, we looked at the challenges that need to be addresses by online stores that want to have significant clientele in tier 2/3 cities. In […]
Should online stores target Tier 2/3 cities? – Part 2
In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and some characteristics of online shoppers in these cities. In this article, we will explore the challenges that need to be addressed by online stores to attract these buyers. As we discussed in Part 1, there […]
Should online stores target Tier 2/3 cities? – Part 1
We explore this question “Should online stores target Tier 2/3 cities?” by first trying to understand the demographics of what people call ‘Tier 2/3’. It is important to do so, being clear about the person who buys our goods is single most important data to enable targeted marketing strategies. Once we do this, we will […]
Internet marketing strategies that work in Online Retail
Marketing is a key element of an online retail. Given the fact that ecommerce is a hot field and everyone is out there to attract the same set of customers, creative marketing techniques are required. Our interview series ‘Technology Insights from Business Leader‘ earlier also focused on the question ‘What internet marketing strategies have worked […]
Company Feature: egully.com
In our series on Company Feature, today we are showcasing egully.com, one of the leading e-commerce companies in the multi-category segment. egully.com carries over 3.5 million book titles, 11 different product categories including books, movies, mobiles, cameras, computers, healthcare and personal products, home appliances, handicrafts and sweets, and has more than 500,000 registered users. […]
Creating technology team for your online store – Part 1
In the series on Technology Insights from Business Leaders, we asked them about whether to have an outsourced or in-house technology team for the online store, and the answer was mixed. Reality is that while it is best to have in-house team, starting off this way will incur huge investment, and something that a fledgling […]
Social Commerce – social media strategy for online stores
Commerce is defined as the activity of buying and selling. A few years back e-commerce became the buzz word. By the time we managed to sort out e-commerce, the new trend is now s-commerce or social commerce. Trend is definitely new but the idea is not. Social commerce is online version of the good old […]
Maximizing ROI on Online Store – Part 2
In our previous post on the topic, we discussed the ways to increase ROI by increasing transaction volume. We also noted that since everyone is trying the same thing, it may not be very successful without investing a lot more. Today we discuss second way to increase ROI: reuse the capabilities being created. We talked […]
Company Feature: Shopnineteen.com
Shopnineteen is one of the nation’s modish online shopping portals, identified with panache and style. The brand’s newly launched apparel and accessories lines are an array of chic ensembles and accessories that every lady would want to fill her closet with. It is one of the exclusive Indian brands that has an excellent online presence […]
Company Feature: AllSchoolStuff.com
In our series on Company Feature, today we are showcasing AllSchoolStuff, India’s first one stop shop for all school and learning needs. AllSchoolStuff.com provides an exciting online destination for students, parents, teachers & schools to choose from a wide variety of branded, high quality products to meet all their school, educational & learning needs. Devendra […]
