An overview of Search Engine Optimization (SEO)
In our previous article on Internet Marketing Strategies that work in Online Retail, we talked about SEO being a key focus area of digital marketing. While talking to some online retailers, I realize that SEO is not a topic that is easily grasped by them. At the same time, it is an important topic for […]
Company Feature: Kobster.com
In our series on Company Feature, today we are showcasing Kobster.com. Kobster is the new kid on the block and aims to be one stop shop for all stationery and office supply needs. Devendra Singh of RetailBiz had a one on one with Vineet Neeraj who is the co-founder of the company. Brief us on […]
Managing Shipping Costs for an Online Business
In a previous article Selecting the right shipping partner, we discussed the parameters on which you should evaluate your shipping partner. Today, we will focus on one of the most important criteria: cost. As we mentioned, pricing is dependent on various factors. We will discuss the factors that you can control (and hence control your […]
Social Media Sites’ Role in Providing Business Intelligence
For businesses, good information ultimately transcends to making money. This is because business strategies are based on intelligence gathered from the information. Currently, we live in an age of information overload. Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been […]
Customer Perspective – Buying a stroller online
Customer Perspective is a new series we are starting today. We plan to talk to typical customers and get them to write their experience buying online. The goal is to collect these case studies which can help merchants gain insights into customer behavior. These should prove useful in validating some of the existing and future […]
Leveraging Facebook for your online business – Part 3
In part-1, we discussed the importance of F-Commerce and what can be done with it. In part-2, we discussed how Facebook as a platform can benefits the merchant by making it easy and value-rich for both buyers and sellers. In this final part of the series, we will look at some of the things that […]
Selling Products That Require Touch And Feel
Shopping is not just buying things you need or want. It’s a complete experience often compared to Zen: visiting different shops, seeing the products, comparing products of not just the same shop but different shops, and finally buying what you like best. A successful online retail store must be able to give its customers an […]
Leveraging Facebook for your online Business – Part 2
In part-1, we discussed the importance of F-Commerce and what can be done with it. In this article, we discuss more details of how Facebook as a platform can benefits the merchant by making it easy and value-rich for both buyers and sellers. Now that you are getting excited about using Facebook in your business […]
Leveraging Facebook for your Online Business – Part 1
In this multi-part series on leveraging Facebook, we will explore why Facebook platform is so important for online business, what the pros and cons of using Facebook, and how can you create a good strategy for Facebook that leveraging the best parts of the platform, without getting stuck in the cons. Today, we will discuss […]
Women Shoppers Online – Part 2
In this two-part series, we are focusing on women online shoppers. In Part 1, we presented some data to show the growth of women shoppers and their influence in both offline and online shopping. In this part, we will focus on why their influence is increasing, and how we can attract them to our store. […]
