Mobile Commerce or M-Commerce, the latest buzz in the e-commerce world. As per e-commerce gurus, it will increase at the rate of 30% each year. Within the next 5 years, it will replace most of the e-commerce activities. With the latest mobiles, PDAs, and other handheld devices online shopping is now at the fingertips of common people.
Keeping up-to-date with this new cyber boom Varien launches new Magento version for mobiles, ‘Magento Mobile’.
Magento Mobile will provide you the flexibility to create mobile-optimized versions of your web store. Magento Mobile automatically detects different mobile browsers and shows your optimized version of web store. It can show the full catalog or some categories in the optimized web store as per your selection.
Advantages of Magento Mobile
- Although it is optimized for Mobiles, but the functionality of Magento Admin panel remains same. Admin panel provides you the same flexibility to control products, catalogs, checkout, inventory and much more.
- Multiple device management support will come later this year. This also enables you to cover iPad and Android devices.
- The fully customizable design of your web store. Change the color and appearance of your web store from within the Admin panel.
- Pay by feature and Pay by required devices allow you to concentrate on your business while Magento will take care of the ongoing maintenance of your mobile application.
- Identify most potential customers using smart phones and geo-targeted push notifications.
That’s not all about it. The above advantages are the basic advantages that you can get from this latest version. In the coming days, Magento may come up with more latest and updated versions of the same.
Mobile commerce is really growing at a tremendous rate and every eCommerce business needs to keep pace with these changing trends. Keep visiting our site for more interesting articles on the latest trends in eCommerce.
